Although this month's topic is The AI Arms Race, I'd like to use one of the suggested topics for next month and go ahead of schedule a bit, and post on that topic now: Democracy in the Algorithm Age
In today's digitally saturated world, elections no longer hinge solely on speeches, rallies, or television ads. They increasingly depend on data. The turning point came with the 2008 campaign of Barack Obama, when his team embraced Web 2.0 tools: social networks, email, online video, to reach voters directly. More than half of adult Americans used the Internet in the 2008 election, and many became politically active online: donors, volunteers, and grassroots mobilizers.
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LINKBut Obama’s team did more than broadcast broadly: they built detailed voter profiles, using public records and behavioral data to segment the electorate into fine-grained groups: young voters, minorities, new voters, even niche social networks never before used by major campaigns. By doing so, they could tailor communications, fundraise online, and create a sense of community among supporters. This data-driven approach didn't just expand reach, it changed the relationship between citizen and campaign, arguably revitalizing democratic participation for many previously disengaged voters.
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